At Hearti, we have our Heart in Innovation.

Hearti Lab Pte Ltd was founded on 10 December 2014 to bring innovation into the insurance industry. For decades, the insurance industry has remained roughly the same, relying on paperwork and manual processes to serve the customers. With technologies such as artificial intelligence and blockchain, the industry is ripe for disruption. Those insurers who falls behind the technology curve may find their lunches been eaten by the innovative disruptors.

Hearti aims to help insurers with an easy-to-use, powerful and effective insurance software to improve business processes, cut costs and reach out to millions of customers.

Our Team

Moving People Forward with Artificial Intelligence and Blockchain Technology.

 Keith Lim
Keith Lim
Chief Executive Officer

Keith Lim is the founder and CEO of two private companies, and a MNC corporate leader with more than 15 years of management experiences.

In 2012, Keith co-founded Mezzofy, which was a fast growing mobile payment platform in Asia with strategic partnerships with Alipay China and Bank Mandiri Indonesia. Mezzofy was subsequently acquired by a global leader in coupon management.

Following Thoughts Igniter, Keith founded Hearti Lab. Hearti is an Artificial Intelligent and Blockchain platform for insurance companies. With Hearti, insurance companies are able to offer innovative products, 24/7 customer service chatbots, efficient claims management, smart fraud detection and seamless payments.

Previously, Keith was the Managing Director with Moody’s Analytics, a subsidiary of Moody’s Inc which employs approximately 9,500 people worldwide. Keith was responsible for the company’s behaviour modelling and analytics software business in Asia Pacific region. Keith also authors articles for major technology news channels in Asia.

 Pimchaya (Da)
Pimchaya (Da)
Chief Operating Officer and Country Manager, Thailand

Pimchaya was the COO & EVP of Atos Origin and associate partner in IBM. With over 25 years of experiences in business development and client management in banking, finance and insurance. Pimchaya has successfully built large project in payment industry and expand Thailand team to more than 250 people.

 Kenneth Tan
Kenneth Tan
Chief Marketing Officer

Kenneth co-founded Hearti in 2014 and is currently the Chief Marketing Officer, directing business development, marketing and operations at the company. Hearti's two integrated platforms, SURETY.AI & BENEFIT.X, are designed exclusively for digital-first insurers/banks and participating merchants. Our platforms are able cross-sell insurance and offer faster go-to-market implementation by using A.I & blockchain technologies. Prior to co-founding Hearti, Kenneth was an accomplished sales and digital strategist. With a strong understanding of the online media, his expertise lies in driving successful digital marketing campaigns for his clients using growth hacking tactics. Kenneth also adds to his belt extensive internship experiences in sales, operation and research where he led key initiatives for companies such as Moody's Analytics. Kenneth holds a Bachelors in Information Systems with a second major in Marketing from Singapore Management University(SMU).

 Jinson Xu
Jinson Xu
Chief Technology Officer

Jinson is the Chief Technology Officer at Hearti where he leads the technology and data science initiatives. Jinson is a full stack developer, and has six years of experience in machine learning and distributed computing, with a focus on anomaly detection in procurement and cyber security domains.

Before joining Hearti, Jinson worked as the lead/senior data scientist at consulting firms such as Accenture and KPMG where he specialised in AI and analytics asset development. He began his career as a data analyst at Defence Science & Technology Agency (DSTA) where he participated and led various data mining projects in the procurement, training, HR, and education domains.

Jinson holds a Masters in Knowledge Engineering from NUS with a specialisation in Analytics and Artificial Intelligence. He also graduated with a Bachelors in Information Systems with a second major in Business Intelligence & Analytics.

 Giap Tran
Giap Tran
Country Manager, Vietnam

Giap Tran is an experienced technical lead with a demonstrated history of working in the human resources industry. Skilled in Mobile Application Development, Object-Oriented Programming (OOP), SQL, Java, and Artificial Intelligence. Strong engineering professional with an Engineer's degree focused in Computer Software Engineering from Danang University of Technology.

Giap can be counted on to lead and execute the strategy for partner management, developer relations, developer marketing, technical presentations/training, and developer community building.

 Benny Jioe
Benny Jioe
Country Manager, Indonesia

Benny was the co-founder of PT. Okapito Teknologi Indonesia, an IT Solution & Consultancy firm specialising in Human Resource Information System, System Automation and Application Services.

Previously, Benny was the Project Manager with BNP Paribas Wealth Management Asia. Benny was responsible for managing regional Front to Back strategic, change management, process re-engineering and business development projects across Asia.

 Claire Chen
Claire Chen
Business Analyst

Claire is a solutions-driven busines analyst with over five years of experience developing business solution software and analysing business operations. Prior to joining Hearti, Claire was a SAP Consultant in Singapore Power and DXC Technology. She is experienced in large-scale projects implementation and has demonstrated capacity to adapt and implement change in fast-paced business environment.

 Hung Nguyen
Hung Nguyen
Blockchain Developer

A technical lead and software developer who has a strong passion to build innovative solutions using the latest technology to serve people. To me, software development is a noble job, we are enhancing lives.

 Andy Goh
Andy Goh
Project Director
 LaTisha Suwarsono
LaTisha Suwarsono
Chief People Officer
 Minh Nguyen
Minh Nguyen
UX Designer
 Cindy Lam
Cindy Lam
Business Analyst

For more information about Hearti Lab