About Hearti Lab

Hearti Team

Founded in June 2015, Hearti Lab was born out of the realization that there was a void in the corporate and personal insurance sector: the lack of a low-cost, full-featured A.I. platform for insurance management.

To achieve its vision of developing an integrated insurance platform, we have developed two complementary platforms: BENEFIT.X & SURETY.AI.

benefits ai
BENEFIT.X

With BENEFIT.X, insurers can offer employee insurance to their corporate customers with a value-added employee wallet for benefits management.

benefits ai
SURETY.AI

For general and life insurers, SURETY.AI allows them to communicate more effectively with their customers via a chatbot.

Leveraging the latest developments in artificial intelligence, the chatbot aids in learning and understanding consumer behaviour patterns to facilitate the underwriting and distribution of insurance policies.

Our Team

Moving People Forward with Artificial Intelligence and Technology.

 Keith Lim
Keith Lim
Chief Executive Officer

Keith Lim is the founder and CEO of two private companies, and a MNC corporate leader with more than 15 years of management experiences. In 2012, Keith co-founded Mezzofy, which was a fast growing mobile payment platform in Asia with strategic partnerships with Alipay China and Bank Mandiri Indonesia. Mezzofy was subsequently acquired by a global leader in coupon management. Following Thoughts Igniter, Keith founded Hearti Lab. Hearti is an Artificial Intelligent and Blockchain platform for insurance companies. With Hearti, insurance companies are able to offer innovative products, 24/7 customer service chatbots, efficient claims management, smart fraud detection and seamless payments. Previously, Keith was the Managing Director with Moody’s Analytics, a subsidiary of Moody’s Inc which employs approximately 9,500 people worldwide. Keith was responsible for the company’s behaviour modelling and analytics software business in Asia Pacific region. Keith also authors articles for major technology news channels in Asia.

 Pimchaya (Da)
Pimchaya (Da)
Country Manager, Thailand

Pimchaya was the COO & EVP of Atos Origin and associate partner in IBM. With over 25 years of experiences in business development and client management in banking, finance and insurance. Pimchaya has successfully built large project in payment industry and expand Thailand team to more than 250 people.

 Kenneth Tan
Kenneth Tan
Chief Marketing Officer

Kenneth co-founded Hearti in 2014 and is currently the Chief Marketing Officer, directing business development, marketing and operations at the company. Hearti's two integrated platforms, BENEFIT.X & SURETY.AI, are designed to appeal to benefits providers and insurers/financial advisors. Hearti partners with major insurers and wellness merchants to offer insurances and rewards to employees through blockchain technology. Prior to co-founding Hearti, Kenneth was an accomplished sales and digital strategist. With a strong understanding of the online media, his expertise lies in driving successful digital marketing campaigns for his clients using growth hacking tactics. Kenneth also adds to his belt extensive internship experiences in sales, operation and research where he led key initiatives for companies such as Moody's Analytics. Kenneth holds a Bachelors in Information Systems with a second major in Marketing from Singapore Management University(SMU).

 Jinson Xu
Jinson Xu
Chief Technology Officer

Jinson is the Chief Technology Officer at Hearti where he leads the technology and data science initiatives. Jinson is a full stack developer, and has six years of experience in machine learning and distributed computing, with a focus on anomaly detection in procurement and cyber security domains. Before joining Hearti, Jinson worked as the lead/senior data scientist at consulting firms such as Accenture and KPMG where he specialised in AI and analytics asset development. He began his career as a data analyst at Defence Science & Technology Agency (DSTA) where he participated and led various data mining projects in the procurement, training, HR, and education domains. Jinson holds a Masters in Knowledge Engineering from NUS with a specialisation in Analytics and Artificial Intelligence. He also graduated with a Bachelors in Information Systems with a second major in Business Intelligence & Analytics.

 Ethan Brown
Ethan Brown
Community Manager

Ethan is soon to graduate from the University of Melbourne with a Bachelor of Arts. He has maintained a standard of excellence through his degree, and will graduate with a major in psychology and a minor in history. The degree has equipped him with skills in data analysis, critical thinking, written/verbal communication and a strong work ethic. He hopes to apply his skills and knowledge as well as continue to learn in an industry setting. Ethan has held a range of part-time positions including bartending in the fast-paced environment of Melbourne Cricket Ground events and umpiring senior indoor cricket competitions. Furthermore, he worked in a small team of scrutineers during the 2016 Australian General Election. In his spare time, he enjoys making Electronic Dance Music and has independently released music since 2012, growing his skills and sound throughout these years. This has given him long experience and comfort with the creative process, and he hopes to continue to grow and develop his creative skills. While he was born in Australia and has resided there since 2012, Ethan spent most of his childhood in Singapore. Furthermore, he is well travelled in Asia and Europe. These combined have provided him extensive multi-cultural experience and a global worldview.

 Giap Tran
Giap Tran
Country Manager, Vietnam

Giap Tran is an experienced technical lead with a demonstrated history of working in the human resources industry. Skilled in Mobile Application Development, Object-Oriented Programming (OOP), SQL, Java, and Artificial Intelligence. Strong engineering professional with an Engineer's degree focused in Computer Software Engineering from Danang University of Technology. Giap can be counted on to lead and execute the strategy for partner management, developer relations, developer marketing, technical presentations/training, and developer community building.

 Benny Jioe
Benny Jioe
Country Manager, Indonesia

Benny was the co-founder of PT. Okapito Teknologi Indonesia, an IT Solution & Consultancy firm specialising in Human Resource Information System, System Automation and Application Services. Previously, Benny was the Project Manager with BNP Paribas Wealth Management Asia. Benny was responsible for managing regional Front to Back strategic, change management, process re-engineering and business development projects across Asia.

 Claire Chen
Claire Chen
Business Analyst

Claire is a solutions-driven busines analyst with over five years of experience developing business solution software and analysing business operations. Prior to joining Hearti, Claire was a SAP Consultant in Singapore Power and DXC Technology. She is experienced in large-scale projects implementation and has demonstrated capacity to adapt and implement change in fast-paced business environment.

 LaTisha Suwarsono
LaTisha Suwarsono
Chief People Officer
 Andy Goh
Andy Goh
Project Director
 Hung Nguyen
Hung Nguyen
Blockchain Developer
 Minh Nguyen
Minh Nguyen
UI/UX Designer
 Deniese Chia
Deniese Chia
UI/UX Designer

National Standards

Our software platform meets local tax regulations standards. Therefore, have a peace of mind in automating your business processes with Hearti!

Locally Owner

We are a local company based in Singapore and expanding regionally. We are hungry and relentless in pursuing our goals by striving to serve better.

Innovative

Hearti has always been innovating. We are currently exploring new technologies such as Artificial Intelligence(A.I) and Blockchain to integrate with our products. Stay tuned for more updates!

Our Value Partners

Hearti is proud to serve the Singapore area and beyond

We have the vision to provide innovative solutions you need, and the support to make your business goals a reality. We look beyond the obvious to find innovative ways of solving existin and future challenges.